Customer lifetime value and the proliferation of misinformation on the internet

Suppose you work for a business that has paying customers. You want to know how much money your customers are likely to spend to inform decisions on customer acquisition and retention budgets. You’ve done a bit of research, and discovered that the figure you want to calculate is commonly called the customer lifetime value. You google the term, and end up on a page with ten results (and probably some ads)....

January 8, 2017 · Yanir Seroussi