Customer lifetime value and the proliferation of misinformation on the internet
There’s a lot of misleading content on the estimation of customer lifetime value. Here’s what I learned about doing it well.
search engine optimisation
Learning to rank for personalised search (Yandex Search Personalisation – Kaggle Competition Summary – Part 2)
My team’s solution to the Yandex Search Personalisation competition (finished 9th out of 194 teams).
Is thinking like a search engine possible? (Yandex search personalisation – Kaggle competition summary – part 1)
Insights on search personalisation and SEO from participating in a Kaggle competition (finished 9th out of 194 teams).
SEO: Mostly about showing up?
Increasing SEO traffic to BCRecommender by adding content and opening up more pages for crawling. It turns out that thin content is better than no content.