
SEO: Mostly about showing up?
In previous posts about getting traction for my Bandcamp recommendations project (BCRecommender), I mentioned search engine optimisation (SEO) as one of the promising traction channels. Unfortunately, early efforts yielded negligible traffic – most new visitors came from referrals from blogs and Twitter. It turns out that the problem was not showing up for the SEO game: most of BCRecommender’s pages were blocked for crawling via robots.txt because I was worried that search engines (=Google) would penalise the website for thin/duplicate content....